Anaheim, California – May 8, 2025 – Targus®, the number one third-party docking station and laptop bag brand in the US1 and mobile computing accessories leader, today unveiled a new line of official Alienware-branded apparel. This stylish, contemporary collection is designed for gamers and tech enthusiasts. The new apparel line officially launched today on Targus.com, Alienware.com, and at PAX East (Alienware booth #12019), a weeklong celebration of the gaming culture happening May 8th-11th in Boston.
“Targus is thrilled to collaborate with Dell Technologies and Alienware to bring this innovative apparel line to its dedicated gaming community,” says Bryan Livingston, Vice President of Sales, Alliance, Targus. “We look forward to leveraging our global product design and development expertise, leadership, and vast distribution footprint to help Alienware advance its mission of delivering premier gaming technology and experiences to its customers.”
The Alienware apparel line blends futuristic designs, premium comfort, and iconic style designed to elevate gaming lifestyles. The collection currently includes a t-shirt, long-sleeve t-shirt, and performance pullover hoodie (black), all available in sizes XS-3XL, with additional apparel products coming soon. Head to Targus.com for more product details, pricing, and availability.
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About Targus
For more than 40 years, Targus has been helping people and businesses get the most out of their tech—keeping it safe, easy to use, and enabling efficiency. Our mission is simple, yet powerful: To carry, protect, and connect your tech everywhere. We aim to make life with technology better, not harder.
At Targus, we don’t just sell tech accessories — we empower you to do your best, wherever life takes you. So, whether you're working from home, commuting across the city, or jetting off somewhere exciting, our solutions work seamlessly with your devices, unlocking possibilities, simplifying tasks, helping you work smarter, travel lighter, and get more done —today, tomorrow, and for years to come.
A global leader in docking, Targus has deployed more than 3 million universal docking stations around the world in more than 12,000 organizations – with more than 90% of Fortune 1000 companies using Targus products and maintains the number one spot in US B2B Universal Docks (3rd party only)2.
Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries. Discover Targus at Targus.com and on our blog, and connect with us on social media: Podcast, LinkedIn, Twitter/X, Facebook, Instagram, TikTok, and YouTube
1Source: Circana, US/Canada Retail and US B2B Reseller in Unit Sales, ending June 2024 (Laptop Bag case type = Briefcase, Sleeve, Attache, Slipcase, Messenger Bag)
2Source: Circana, US B2B Reseller, Docking Stations Unit Sales, ending June 2024
Targus is a trademark or registered trademark of Targus International LLC in the US and in certain other countries. Alienware and the Alienware logo are trademark(s) or registered trademark(s) of Dell Inc. Manufactured under license from Dell Inc., Round Rock, TX 78762. All other trademarks and registered trademarks are the properties of their respective owners.
Patents: https://targus.com/patents
