New appointment strengthens global execution and integration to drive accelerated growth and new market opportunities
Anaheim, Calif. – August 19, 2025 – Tech accessories leaders Targus® and Hyper®, today announced the promotion of Bryan Livingston to Senior Vice President of Global Sales and Marketing. In this key role, Livingston will spearhead the global sales and marketing initiatives for both industry-leading brands, driving meaningful impact and results for customers, operational consistency, and accelerated growth.
“We’re thrilled to have Bryan Livingston as our unified leader to drive our global sales and marketing strategy,” said Mikel H. Williams, President and CEO, Targus and Hyper. “Bryan’s exceptional track record and deep market expertise will be instrumental in fostering our alignment as a global team to drive successful customer engagement, strategic alliances, and accelerated growth in an ever-changing market.”
Livingston has more than two decades of leadership experience in sales, marketing, and strategic partnerships across the consumer electronics, IT services, and manufacturing sectors. Since 2021, he has served as Vice President of Sales, Alliance at Targus, successfully leading the strategic growth of the company’s global OEM alliance partnerships with Dell, Lenovo, HP, Acer, and others.
Prior to joining Targus, he held executive alliance sales roles at consumer electronics companies worldwide, building their laptop bag and tech accessories categories for more than a decade. His skills intersect in many markets: gaming, OEM, B2B, enterprise, retail, and eCommerce.
As part of this transition, Bryan will focus on delivering world-class customer experiences. This strategic appointment underscores the commitment to building a unified global vision, empowering a collective team, and delivering exceptional value to partners and customers around the globe.
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About Targus
For more than 40 years, Targus has been helping people and businesses get the most out of their tech—keeping it safe, easy to use, and enabling efficiency. Our mission is simple, yet powerful: To carry, protect, and connect your tech everywhere. We aim to make life with technology better, not harder.
At Targus, we don’t just sell tech accessories — we empower you to do your best, wherever life takes you. So, whether you're working from home, commuting across the city, or jetting off somewhere exciting, our solutions work seamlessly with your devices, unlocking possibilities, simplifying tasks, helping you work smarter, travel lighter, and get more done —today, tomorrow, and for years to come.
Targus is the market leader in laptop cases1, trusted by millions and recognized globally for setting a benchmark in innovation, protection, and sustainability. Its breakthrough technologies include the patented Dome Protection System™ for unmatched impact resistance, EcoSmart® laptop cases made from recycled materials – including repurposed plastic bottles – and patented checkpoint-friendly designs that redefine travel efficiency and comfort.
A global leader in docking, Targus has deployed more than three million universal docking stations around the world in more than 12,000 organizations – with more than 90% of Fortune 1000 companies using Targus products and maintains the number one spot in US B2B Universal Docks (3rd party only)2.
Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries. To learn more about Targus, visit Targus.com and connect with us on social media: LinkedIn, Twitter/X, Facebook, Instagram, TikTok, and YouTube.
About Hyper
Celebrating nearly 20 years of innovations for the creative community, Hyper empowers creators and innovators to Go Beyond with cutting-edge tech and mobile accessories.
Founded in Silicon Valley, the company offers award-winning power, connectivity, mobility, and desktop solutions. Discover groundbreaking innovations at hypershop.com and follow us on Instagram and LinkedIn.
1Source: Circana, US/Canada Retail and US B2B Reseller in Unit Sales, ending June 2024 (Laptop Bag case type = Briefcase, Sleeve, Attache, Slipcase, Messenger Bag)
2Source: Circana, US B2B Reseller, Docking Stations Unit Sales, ending June 2024
Targus and Hyper are trademarks or registered trademarks of Targus International LLC in the US and in certain other countries. All other trademarks and registered trademarks are the properties of their respective owners.
