ANAHEIM, CA – Mar. 12, 2025 – Targus®, the number one laptop bag brand in the US1 and a leader in laptop cases and mobile computing accessories, today announced the launch of its Ávila Collection of chic and versatile laptop bags aimed at helping women conquer their busy lives more confidently with convenience, efficiency, and comfort.
The collection includes a stylishly functional backpack, tote, and convertible tote/backpack offered in two different colors (Midnight Blue and French Oak). Key features include a protective laptop compartment, multiple interior slip pockets, and a room zippered compartment to keep tech and essentials protected, organized, and easily accessible. Designed for durability and sustainability, these bags are also crafted from water-resistant fabric with chic vegan leather accents, metallic hardware, and recycled materials.
“From work to weekend outings, our new Ávila Collection fuses elegance, adaptability, comfort, and resilience in a carrying case to help women get the most out of their busy lives,” says Andrew Corkill, Vice President, Global Marketing and eCommerce. “We’ve also created these bags with sustainable materials that are important to today’s eco-conscious consumers.”
15-16” Ávila Backpack (TBB65013GL/French Oak, TBB65002GL/Midnight): Elevate the everyday while turning heads. This sleek and adaptable backpack boasts a dedicated zippered, protective laptop compartment plus secondary main compartment with plenty of pockets for effortless organization. A hidden pocket on the back adds another layer of security for valuables, while its adjustable padded shoulder straps ensure all day comfort. Adaptable to every need, the backpack can be held by the top handle to free up space or carried as a backpack on shoulder for hands-free mobility. It can also be easily attached to rolling luggage with a luggage strap for a weightless carry. Designed with the environment in mind, this backpack is crafted using GRS-certified recycled materials equivalent to 14 plastic bottles.
15-16” Ávila Tote (TBA00113GL/French Oak, TBA00102GL/Midnight): Unleash style and efficiency with this sleek and functional tote. From work to play, the Ávila Tote features a protective laptop cradle with a magnetic closure, multiple interior slip pockets, and a roomy zippered compartment to keep tech and essentials protected, organized, and easy to access. More than just stylish—it’s purpose-driven too. Crafted from water-resistant fabric with chic vegan leather accents and metallic hardware, it’s built to last. The fabric, made from 11 recycled water bottles, reflects its commitment to sustainability.
15-16” Avila Convertible Tote/Backpack (TBB65113GL/French Oak, TBB65102GL/Midnight): This adaptable tote-and-backpack hybrid delivers a multi-purpose carrying case made to conquer life’s adventures with productivity and poise. Sleek and versatile, the Ávila Convertible Tote/Backpack transforms from a chic tote to a comfortable backpack with its tuckaway shoulder straps. It features a protective laptop/tablet cradle with magnetic closure, zippered 12L main compartment with one interior zipped pocket and four slip pockets, a convenient front zippered pocket, trolley strap to attach to rolling luggage, and it’s made using recycled materials including 14 recycled water bottles.
Priced at $79.99 SRP, the Ávila Collection can be purchased at Targus.com or from participating retailers worldwide
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About Targus
For more than 40 years, Targus has been helping people and businesses get the most out of their tech—keeping it safe, easy to use, and enabling efficiency. Our mission is simple, yet powerful: To carry, protect, and connect your tech everywhere. We aim to make life with technology better, not harder.
At Targus, we don’t just sell tech accessories — we empower you to do your best, wherever life takes you. So, whether you're working from home, commuting across the city, or jetting off somewhere exciting, our solutions work seamlessly with your devices, unlocking possibilities, simplifying tasks, helping you work smarter, travel lighter, and get more done —today, tomorrow, and for years to come.
A global leader in docking, Targus has deployed more than 3 million universal docking stations around the world in more than 12,000 organizations – with more than 90% of Fortune 1000 companies using Targus products and maintains the number one spot in US B2B Universal Docks (3rd party only)2.
Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries. Discover Targus at Targus.com and on our blog, and connect with us on social media: Podcast, LinkedIn, Twitter/X, Facebook, Instagram, TikTok, and YouTube.
1Source: Circana, US/Canada Retail and US B2B Reseller in Unit Sales, ending June 2024 (Laptop Bag case type = Briefcase, Sleeve, Attache, Slipcase, Messenger Bag)
2Source: Circana, US B2B Reseller, Docking Stations Unit Sales, ending June 2024
Targus and Avila are trademarks or registered trademarks of Targus International LLC in the US and in certain other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Patents: https://targus.com/patents
