ANAHEIM, Calif. – December 10, 2024 – Targus®, the number one third-party docking station and laptop case brand in the US1 and a leader in mobile computing accessories, today announced its re-entry into the popular keyboard case category by introducing three new industry-leading VersaVu® Bluetooth® Keyboard Cases. These protective and versatile slim keyboard cases have unique, productivity-boosting features that enable mobile professionals and students to unleash the capabilities of their iPads by turning them into complete mobile computing experiences.
“Our new VersaVu Bluetooth Keyboard Cases are made to amp up productivity,” says David Dorantes, Director of Product Marketing, Targus. “The keyboard case market is the number one silhouette in terms of sales revenue, according to recent Circana data about the B2B and retail keyboard case market. Targus is well-poised to reenter the popular tablet case category which perfectly aligns with our brand reputation for delivering superior protection and enhanced productivity through our laptop and tablet cases.”
These new Bluetooth keyboard cases redefine what a tablet case can do by allowing users to transform their iPads into mobile computing powerhouses. Key features include a patented 360-degree rotation for seamless portrait and landscape viewing, an adjustable kickstand for comfortable typing, viewing, sketching, and reading angles, a full QWERTY backlit keyboard with large multi-touch trackpad and media keys, and mil-spec drop-rated protection made from high-quality materials and components. All three cases pass MIL-STD 810G* to ensure they can protect iPads from drops up to four feet.
Available now, the Targus VersaVu Bluetooth Keyboard Case for iPad Air® (M2) 11-inch, iPad® (10th gen) 10.9-inch, iPad Air® (5th and 4th gen.) 10.9-inch and iPad Pro® (4th, 3rd, 2nd and 1st gen.) 11-inch (THZ967US) is a multi-gen case that delivers laptop-like performance in a folio-style design, combining style and function fit for the long haul. Users can effortlessly switch between portrait and landscape modes with its 360° rotation and kickstand, while the wraparound tray and magnetic folio closure ensure robust device protection.
Arriving in Q1 2025, Targus has also introduced a new VersaVu Bluetooth Keyboard Case for iPad Pro® 11-inch (M4) (THZ988US) and VersaVu® Bluetooth® Keyboard Case for iPad Pro® 13-inch (M4) (THZ989US), both offering superior protection and versatility in a slim design.
For additional product details, pricing, and availability, visit Targus.com.
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About Targus
For more than 40 years, Targus has been helping people and businesses get the most out of their tech—keeping it safe, easy to use, and enabling efficiency. Our mission is simple, yet powerful: To carry, protect, and connect your tech everywhere. We aim to make life with technology better, not harder.
At Targus, we don’t just sell tech accessories — we empower you to do your best, wherever life takes you. So, whether you're working from home, commuting across the city, or jetting off somewhere exciting, our solutions work seamlessly with your devices, unlocking possibilities, simplifying tasks, helping you work smarter, travel lighter, and get more done —today, tomorrow, and for years to come.
A global leader in docking, Targus has deployed more than 3 million universal docking stations around the world in more than 12,000 organizations – with more than 90% of Fortune 1000 companies using Targus products and maintains the number one spot in US B2B Universal Docks (3rd party only)2.
Headquartered in Anaheim, California, Targus has global operations in more than 24 offices and distribution in more than 100 countries. Discover Targus at Targus.com and on our blog, and connect with us on social media: Podcast, LinkedIn, Twitter/X, Facebook, Instagram, TikTok, and YouTube.
*As tested by an independent third-party applying MIL-STD-810G, Method 516.6, Procedure IV.
1Source: Circana, US/Canada Retail and US B2B Reseller in Unit Sales, ending June 2024 (Laptop Bag case type = Briefcase, Sleeve, Attache, Slipcase, Messenger Bag)
2Source: Circana, US B2B Reseller, Docking Stations Unit Sales, ending June 2024
Targus and VersaVu are trademarks or registered trademarks of Targus International LLC in the US and in certain other countries. All other trademarks and registered trademarks are the properties of their respective owners.
