Targus’ Big Steps, Small Environmental Footprints digital campaign was awarded among only 10 percent of 7,000 entries for its creative branding, striking visuals, and strategic copy usage
ANAHEIM, Calif. – September 8, 2022 – Targus®, a leader in laptop cases and mobile computing accessories, announced today that its “Big Steps, Small Environmental Footprints” campaign has been selected as an honoree of the 2022 American Inhouse Design Awards™ by the Graphic Design USA’s GDUSA, the oldest and largest program for inhouse creative excellence.
Nearly 7,000 entries were received, and Targus was among the top 10 percent selected as winners for showcasing its excellence in branding, visual design, and strategic copy, focused on driving awareness, preference, and sales for Targus’ Cypress™ EcoSmart® Collection. This collection of sustainable laptop bags and backpacks is designed to minimize environmental impact while providing superior performance and versatility for carrying, organizing, and protecting your tech at home, in the office or classroom, and on the go.
“The goal of this campaign was to tell Targus’ sustainability journey from a unique and creative perspective, while conveying the ethos of today’s eco-conscious businesses and consumers to choose products and brands that play an actionable role in minimizing our environmental footprint,” said Jason Whittemore, Targus’ Senior Art Director. “We are very proud to be recognized with this honor as a validation of our team’s branding and creative excellence.”
About GDUSA’s American Inhouse Design Awards
GDUSA’s American Inhouse Design Awards™ is the original and premier showcase for outstanding work by inhouse creatives and their departments. The 59th anniversary showcase of roughly 400 projects reflects the many and varied ways in which inhouse designers advance the mission of and build value for their companies, institutions, brands, products, services and causes. It also serves as powerful testimony that the inhouse value proposition — creative professionals with a deep and intimate knowledge of the institutional identity, culture and objectives perfectly positioned to deliver effective, authentic and trustworthy communications — is alive and well. Just when we need it the most.