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Targus Wins CES 2024 Innovation Award using Atmosic ATM2 based Bluetooth LE SoC for its ErgoFlip EcoSmart Mouse

Targus’ eco-friendly mouse is made from 85% post-consumer recycled plastic, comes in packaging from recycled materials, and uses Atmosic’s ultra-low power Bluetooth Low Energy (BLE), lowering energy consumption by four times than other BLE chipsets.

Targus®, the number one laptop bag brand in the U.S.1 and a leader in laptop cases and mobile computing accessories, has announced that their ErgoFlip™ EcoSmart™ Mouse was selected as a CES® 2024 Innovation Award Honoree in the Sustainability, Eco-Design & Smart Energy category. The ErgoFlip EcoSmart Mouse uses an Atmosic ATM2 Bluetooth SoC that is four times more energy efficient than other BLE chipsets, reducing power consumption and extending battery life.

This eco-friendly, ambidextrous mouse demonstrated innovative features that scored highly by an elite panel of industry expert judges for incorporating sustainability into the product’s design and manufacturing processes. The ErgoFlip EcoSmart Mouse combines ergonomics with a sustainable design to convert from left- to right-hand use with a simple twist of the top, is made from 85% percent post-consumer recycled (PCR) plastic and is packaged using recycled materials.

“Receiving the CES Innovation Award is an honor and a testament to our company’s ongoing commitment to bringing purposeful products to market that are helping to pave the path toward a greener future,” says Mike Sexton, Sr. Director of Global Product Management and Development of Targus. “What makes this product so unique is that it’s the first ergonomic mouse available in the market that easily works with either hand while also delivering eco-friendly benefits that are important to today’s consumers and businesses.”

This unique mouse is the latest addition to Targus’ lineup of EcoSmart tech accessories following the launch of its CES 2023 Innovation Award Honoree, the Sustainable Energy Harvesting EcoSmart™ Keyboard, which launched earlier this year. The ErgoFlip EcoSmart Mouse is now available at and through participating retailers throughout the US, Canada, and Europe.

Consumers and media can get a firsthand glimpse of this revolutionary product during CES 2024, the most powerful tech event in the world happening in Las Vegas from Jan. 9-12, 2024. Targus’s booth #15945 will be located in the Central Hall within the Las Vegas Convention Center. Additionally, the product will be on display in the CES Innovation Awards Showcase and at CES Unveiled, the premier media preview event taking place at the Mandalay Bay Convention Center on the evening of Jan. 7.

1Source: Circana, US/Canada Retail and US B2B Reseller in Unit Sales for 12ME June 2023 (Laptop Bag case type = Briefcase, Sleeve, Attache, Slipcase, Messenger Bag)

Targus, ErgoFlip, EcoSmart, and DefenseGuard are trademarks or registered trademarks of Targus International LLC in the U.S. and in certain other countries. All other trademarks and registered trademarks are the properties of their respective owners.  

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